In 2013, businesses experienced a tremendous influx of emerging digital marketing trends, practices, and technologies that is shaping how Internet marketing will look in the very near future. There have been many updates and changes that affected how businesses market their brands, products and services online, with Google’s algorithm updates making the biggest waves in terms of SEO impact. Mobile marketing is also on the upsurge, with the onset of newer and better tablets, smartphones and other Internet-capable devices.
But one area of focus for digital marketing that is still making headlines up to now is content marketing and is undoubtedly one of the hottest trends in 2014 as outlined in the Digital Marketing Philippines article on “Digital Marketing Trends to Watch Out This 2014”. Businesses have come to realize the importance of content in their overall marketing strategy and will be a critical piece in their road to success this 2014. Only content marketing can deliver the right kind of information that is focused on your audience – your targeted customers – and the following pronouncements will provide you with a content marketing outlook for 2014.