Join Our Search Engine Marketing Course And Be An Expert
The desire for Search Engine Marketer Course is blooming rapidly and it is one of the hottest course available in a unique and growing career field.
The Search Engine Marketing Course Training Program is a course for people who want to take advantage of the global demand for search marketing and jump-start their career path in the fast-paced search engine industry.
This program will give you the knowledge necessary to increase the search engine visibility of your own site or client sites on the world’s most popular search engines and directories including Google, Bing and Yahoo!
Completion of this training will also help to prepare you for starting your own search engine marketing business or applying for a job in the field of SEM (search engine marketing) or online advertising.
PPC TRAINING INTRODUCTION
- What is Pay per Click Marketing
- Importance & Benefits of PPC
- Other Pay-Per-Click Providers
- What is Google AdWords ?
- How to set up PPC Campaign
- Google Adword Networks
SET-UP PPC CAMPAIGN
- Google Adword Account Structure
- PPC campaign Navigation
- Use Multiple Account
- What is “Click-through-Rates” CTR
- What is Impression?
- What is “Cost/Conversion”?
- What is Tracking Code?
WHAT IS KEYWORD RESEARCH ?
- Diff between SEO & PPC keywords
- Keywords popularity, Search Volume
- Categorize Keywords in Ad groups
- Keyword Types:Broad, Exact, Phrase
CREATE EFFECTIVE ADS AD GROUPS
- Measurement of Title, Description URL
- Ad that produce better ROI, Using Ad Extensions / Adwordwrapper.com
WHAT IS LANDING PAGE ?
- Ads versus Landing Page
- Important of Landing Page
- Optimize your landing pages
- Use ‘Calls to Action’/Cost/Conversion
- PPC reporting structure
WHAT IS BIDDING ?
- What is Quality Score?
- How Quality Score Effect on Bids?
- How to Increase Position on Search?
- Bid for Ad position/ Bid Management
- Define Bid for Each Keywords
- User Define bids/Google Automatic Bids
- Importance of bidding techniques
- Competitors Analysis for bidding
DISPLAY NETWORK CAMPAIGN
- (Creating Image/Video/Text/Flash Banner)
- Navigation through Menus
- Tools & Analysis, Billing, My Account
- Using Remarketing (Display Network)
- Using MCC (My Client Centre)
- Linking Existing Adwords with MCC
- Approving from Adwords
- Creating Additional Users
- Adwords Editor
CAMPAIGN PERFORMANCE REPORTS
- Keywords Performance Reports
- Ad Performance Reports
- PPC Campaigns Tools
FOR MORE DETAILS FEEL FREE TO CONTACT US